1. CREATE REMARKABLE EXPERIENCES.

Anyone can say they're remarkable. But how many companies will, say, knock your socks off with their customer service ‐ and then send you a new pair of socks in the mail?

That's the kind of service Al-Alnaaqah does. We know our customers' names and we're here seven days a week with personalized support.

2. RESPECT & COOPERATION.

At its core, Al-Anaaqah is a family. It's all in our culture of respect and cooperation. It, doesn't come from policy, it comes from treating people like people ‐ the way we all should be treated. Teams openly collaborate to solve problems, and we all work together to make our service the best it can be.

3. LISTEN TO WHAT PEOPLE SAY ABOUT US. INVITE FEEDBACK.

You can't run a helpful company in a vacuum. That's why feedback is so important to us - internally and externally.

Customer feedback is just as important to us. Our user experience team is continually using our customers' suggestions to upgrade our service.

4. LEARN. INNOVATE.

We're the ones who make-believe the perception to Design-a-Abaya theory, so we know all about innovation. As our CEO likes to say, “The heart and soul of a company is creativity and imagination."

5. DON'T TAKE OURSELVES TOO SERIOUSLY. HAVE FUN.

As serious as we are about our service, we seriously enjoy every minute of our work. It's all about loving what you do and having fun while doing it.